Photo courtesy of Disney

Disney is introduce this week a line of toy accessories for the iPad that transforms the tablet into an interactive playground. A $20 set of two toy cars will be available starting in October at Apple or Disney retail stores and free app will be available for download from iTunes at the same time.

Interactive elements of the iPad app include navigating around Radiator Springs, driving through obstacle courses, races and missions. As you can see below, there is a whole assortment of Cars-branded toys to collect and each unlocks new content in the app.

WARNING: Parents...do the math! That's $60!

Photo courtesy of Disney

VentureBeat's Dean Takahashi interviews Disney Mobile chief Bart Decrem about AppMates below...