Those very clever people over at Jawbone have jumped out of their Bluetooth roots and moved into the health and fitness lifestyle tech world. I have previously covered products like the FitBit Ultra and have an interest in technology that is suppose to improve our lives.

Well the new Jawbone Up is the latest in an effort to help me sleep better, eat wiser and be more active.  Everyone knows I could use that!

This $99 sweat-proof, rubberized wristband can be worn all-day and night. It tracks your movements and also includes an iPhone app that allows you to log your activities and sync with the Up wristband via a headphone adaptor built into the strap. Not wirelessly?

The strap has a 10-day battery life and is currently available in Red, Black and White with four more colors coming soon.

I will do a full write-up once I get a chance to play with this for awhile.

Other fitness tech in this category or on the horizon includes;

Motorola Motoactv

Philips DirectLife

Basis Watch

iPod Nano w/pedometer and Nike interface